While this is a pretty extreme example, it shows how guerrilla marketing can have serious legal implications, especially in the post-9/11 society. Even if you post simple flyers, it`s important to make sure you follow all laws in your area regarding wildlighting. On the way to the road. Hire a “street crew” or recruit volunteers to put up posters around the city. Remind everyone where it is not legal to post and get permission before posting anything on private property. Give them all the approvals and release forms they need. Pro tip: Give your visitors a few extra copies of your posters, flyers and brochures. This makes it easier for your brand`s supporters and fans to distribute your print marketing content themselves in their stores, homes, and offices. We conduct guerrilla campaigns in the San Francisco Bay Area. There appears to be a decline in the number of companies making posters and related advertising, but images, posters and pamphlets seem to stand out much more. Pro tip: We don`t encourage anyone to cross legal boundaries when publishing.
Your display marketing must comply with the laws and regulations of your market. However, if you really want to accept the consequences of a guerrilla marketing campaign, at least limit the time it takes to distribute your posters to a day or a few hours. This way, you`ll tease fewer people and may have a better chance of not getting caught. Note that you cannot legally place flyers in mailboxes located outside or destined for private property. However, you can put flyers in door mailboxes or attach them to homeowners` doors – although door hangers and mail merges may be better options. However, this does not mean that you can distribute brochures everywhere without falling into legal hot water. Other laws, such as those banning waste and flammable contents, may make it illegal to distribute leaflets in certain public places. Again, all you have to do is ask permission. If it is granted, it is a good idea to receive it in writing.
This way, you can avoid potential legal issues (including trespassing) if there is a misunderstanding between private owners. To find the best places, think about where your target audience often goes, whether it`s local bakeries, hairdressers, language schools, museums, etc. If your posters are to be displayed in a store, make sure they match your persona. If they should only be hung in front of a store, remember that you should focus more on people who pass by frequently than on the store`s customers themselves. Getting a collaboration with a large national retailer that allows you to distribute your posters across the country can be difficult, but if you can do it, it can bring huge benefits. A quicker way to get your posters might be to simply hang them on their bulletin boards. On the other hand, local stores are usually much easier to convince and can even display your poster on their window for free. (1) On public property or building, unless the owner or occupant authorized by the owner has given permission to affix such signs, signs or advertisements; provided, however, that signs and signals in the right-of-way of public highways are subject to section 32-6-51; Before we discuss the pros and cons of services that use legal tactics versus illegal tactics, let`s clarify a few terms. This is arguably vandalism, no matter how easily the posters can be removed, so how do you know if your wild publishing campaign for a client`s tour starting in New York or for a new movie premiering in Los Angeles is legal and professional? Colorful posters arranged in a checkerboard pattern demand the attention of passers-by. Source: Aslak Raanes The recommendation of specific locations for the distribution of your posters cannot be generalized. Because it depends on your business, your buyer persona, and your market.
In this regard, we strongly recommend in-depth market research to find out exactly who your customers are and what their profile is. The more you understand your personas, the more effectively you can distribute your posters and the more ideas you`ll have. Publishing strategies vary greatly depending on whether you`re targeting your campaign to small regions or an entire country. Nevertheless, it is always possible to give you some good ideas of effective locations to place your posters. Let`s see: Form a strategy. Once you`ve decided that wild publishing is right for you, brainstorm ideas about where your posters will get the best response possible. Consider your target audience and where they`re likely to spend time. For example, if you`re selling an energy drink or fitness product, it might be a good idea to hang posters near popular gyms. While it`s true that you can get a lower price from sellers who use illegal tactics, and they can place your posters in places where no one else shows up, they can also lead to negative media attention, legal attacks and high-profile fines, and general malice.
